How Long Does It Take to Sell an Online Casino or Affiliate Site?
Short answer: most iGaming sales take around three months from appointing a broker to completion. CasinosBroker.com, which has closed 52 transactions since 2021, reports a median of 90 days from signed mandate to completion, with its fastest deal closing in 13 days. Sales that need regulator approval for a change of ownership usually take longer.
Where the time goes
| Stage | What happens | Typical length |
|---|---|---|
| Preparation | Data collection, reconciliation, valuation, teaser and CIM | 1–3 weeks |
| Marketing | Teaser to buyers, NDAs, CIM, first calls | 2–6 weeks |
| Offers and LOI | Comparing offers, negotiating terms | 1–3 weeks |
| Due diligence | Buyer verifies revenue, traffic, licence, payments | 2–6 weeks |
| Contract and completion | Purchase agreement, escrow, handover | 1–3 weeks |
These ranges are indicative. Stages often overlap, and a well-prepared seller with an obvious buyer can move much faster.
What makes a sale faster
- Clean, reconciled financials ready before marketing starts
- Read-only access to dashboards and back-office reports prepared in advance
- A realistic asking price
- An asset deal with no licence transfer, such as a typical affiliate site
- A seller who responds quickly to buyer questions
What makes it slower
- Regulator approval of new owners in a share sale
- Payment providers or platform suppliers that must approve the change
- Numbers that do not match source data, leading to renegotiation
- Recent traffic volatility, which makes buyers wait for more data
- Complex structures with earnouts or seller financing
Affiliate sites versus operators
Affiliate site sales are usually asset deals: domains, content and affiliate accounts are transferred, with no licence involved. They tend to sit at the faster end. Licensed operators sold as companies depend on regulator timelines, which vary by jurisdiction and should be confirmed with local counsel.
How to plan
If you need to sell by a particular date, start preparation at least three to four months ahead, and more if a licence is involved. Contact: [email protected].